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What is Google’s Mobile-First Indexing?

by | Apr 26, 2021 | Digital Marketing

The drastic shift of the technology users from desktop to mobile technology has led to several changes. Since 2016 the best SEO company in Singapore are working on accepting the change that now google will be using the mobile version of the content for deciding its SERP. Google adopted mobile-first indexing because the search engine company realized that web searches are now conducted on mobile devices.

 

Today, the vast majority of daily tasks are completed on a smartphone or tablet. Moreover, every day, people use mobile devices for online purchases, selling, research and other essential tasks. Therefore, it is imperative to track user experience on mobile devices.

 

There Is No Separate Index for Mobile

The common misconception is that Google uses separate indexes to rank your website. This is not the case. Earlier Google used to crawl the desktop version of your site and then allot the rankings. 

 

Now, if you have similar versions of your website for both desktop and mobiles, then you don’t need to worry about mobile-first indexing. However, if you have a different version of your website for mobiles and desktops, then Google will first crawl your Mobile site. So, simply speaking, you need to focus more on your content in your mobile version site. 

 

You Can’t Opt-Out of Mobile-First Indexing

You won’t be given an option to choose whether you want to be ranked according to your desktop version or the mobile version. Google will first decide your search engine ranking based on the mobile version of your website. Therefore, if you want to rank high in Google, you need to have a responsive website optimized for mobile devices.

 

There is no way you can opt out of mobile-first indexing. It would be best if you considered hiring the best SEO company in Singapore to create content for your mobile site. If you don’t focus more on your mobile website, you will lose some rankings. The experts now actually spend most of their time working on the mobile versions rather than the desktop websites. 

 

On New Websites Mobile-First Indexing Is Applied by Default

The web designers and developers know that mobile-first indexing is here to stay. Whatever websites are developed will be designed for the mobile Web.

 

The old way of crawling your desktop site is abolished and is soon going to be outdated. While developing your website and content, you need to keep this in your mind. Your focus should be to create the best version of your mobile site. 

 

Don’t Confuse Mobile-First Indexing and Mobile Usability

Not every website owner understands the difference between mobile usability and mobile-first indexing. That’s why businesses must educate themselves on the subject. In fact, not every website could be included in the mobile-first indexing category. However, if your site is mobile-friendly, it can still easily be included in the mobile-first indexing category.

 

Google’s mobile usability test is not the gold standard for mobile-first indexing. The best way you can understand this is by talking to experts and research with the help of the best SEO company in Singapore.