Google Ads is one of the most popular platforms for online advertising and it is a form of PPC advertisement. PPC means pay-per-click which is a technique used by businesses to divert more traffic towards their website. Each time a user clicks on the ad, the business pays a set amount to Google.
It is a great way to get to the top of your business and increase your reach amongst the audience. The process is based on the auction, which prevents the bigger companies to buy the relevant keywords and improve their visibility.
Over the years, there have been several misconceptions against Google Ads pricing, and 5 common misconceptions are given below:
1) Google ads are expensive:
It is the most common misconception, and due to this many businesses are scared by the PPC element, as they believe that it will come up with a huge bill. Businesses believe that these ads are for bigger companies and corporations. But it isn’t true. Google ads are perfect for small and local businesses as they help them reach a specific audience. Also, there is no minimum budget given by Google.
Google ads prices are fixed by the clients, how much they want to spend on the advertising and what is maximum cost-per-click they want to have. It is mainly about understanding how the algorithm works to get the maximum ROI.
2) More bidding means more visibility:
A higher bid is just an element of visibility, it doesn’t guarantee better visibility of the advertisement. your advert takes part in the ad auction when it is displayed and is then appropriately ranked. This ranking determines the position of your ad. Visibility depends more upon your keywords and the quality of your ads.
3) Number 1 position is the best:
Some advertisers believe that the no.1 position is the best. It surely gives the highest visibility, but it isn’t always profitable. Although you might have more CTR, the conversion rate will be below. In that case, you might lose a lot of money. People generally tend to click on the first ad they see, without even verifying if it is relevant to them or not. This results in a high number of clicks, but fewer conversions. To avoid this, make sure your ad is relevant and related to the search. This will ensure that the users who land on your site have come for what they want.
4) Rivals in the market will click on my ad:
It is a problem that arose in the initial stages of Google AdWords. But now this issue has been eliminated and the cookies can easily detect any sort of malicious activity, or a suspicious number of clicks and can easily exclude them. Google’s updated algorithm is fast enough to detect such types of suspicious activity.
5) Ad spending will improve SEO:
People who have signed up for Google Ads do not get special treatment in the Search Engine Result Pages (SERP), nor will there be any sort of punishment once you cancel your account. Google as an engine acts impartially and doesn’t provide any special province to anyone.
These were 5 myths and misconceptions that people have related to Google Ads pricing. Google ads is a great platform to promote and grow your business. And such misconceptions prevent people from averting the services of AdWords. Once such myths are cleared, only then more businesses will prefer using ads.