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SEM vs SEO: An Analysis On The Areas Of Differences

by | Aug 2, 2020 | Digital Marketing

When it comes to marketing any product or brand, the sole intention has been to draw the attention of the consumers, drive website traffic, and help the business in its endeavour towards growth. Search optimization helps in the process. But the entire process might not be as easy as it seems. There need to be effective and efficient strategies and implementation for the best result.

Search optimization forms the backbone of any marketing strategy. But in order to make it effective and imperative, it is necessary for the professional to know the difference between SEM and SEO. Though these two sound the same but the approach is completely different. Messing up the two would make your business remain in the no man’s land. Therefore, for the professionals at the web design and development agency, it is necessary to have a clear idea of the SEM services in Singapore, strategy, and implementation to improve the visibility of the search.

SEM Services benefiting SMEs in SIngapore

Search Marketing- An Effective Tool to Increase the Visibility of Business

Search Marketing is defined as the process by which any webpage of an associated business is made to be visible or appear on search engine result pages (SERPs). This would include strategizing effective means for ranking higher on the SERP. Being in the top ten helps a business to drive in more traffic and ultimately revenue.

Search marketing comprises of two major types, namely:

  • SEO or Search Engine Optimisation that is mostly dependent on framing ORGANIC strategies to make the webpage rank in the #1 of the SERP
  • SEM or Search Engine Marketing mostly uses the PAID medium to bring in traffic on the website.


Well, the purpose of both SEM and SEO is the same.

  • To increase the online visibility
  • To improve the search rankings
  • To drive in more leads or traffic through search

As a business owner, you need to be very much specific and ensure what sort of services are you going to avail. Therefore, it is recommended to be thorough with the SEO and SEM services that the Google Adwords agency in Singapore that you are hiring.

What Precisely is SEM?

As already discussed, SEM is a paid tactic that most digital marketing agencies provide. It includes effective methods to gain online visibility on SERPs. Most companies providing services set up and optimise ads besides fixing a budget that needs to be paid for putting up the advertisement.

The professionals from Google Adwords agency in Singapore and around the world term it as Pay-Per-Click Marketing. Formerly called as Google AdWords or Google Ads, this strategy has worked well for all businesses across all platforms. Companies catering to SEM services in Singapore create campaigns with the help of promising keywords as per the products, industry, and services to drive in traffic to the website.

What is SEO?

SEO is also a form of search marketing that makes use of the Organic method to give a web page online visibility on the first page of SERP. It makes use of the algorithm combined with several techniques to get the web page at the top of the SERPs. Most of the professionals working at the Google Adwords agency in Singapore opt for these SEO techniques because it is considered to be authoritative and valuable.

Unlike SEM, SEO uses hundreds of techniques and these are dependent on several factors. Mostly conducted in three categories- On-page, Off-page, and technical- the strategies, if combined properly, are bound to provide the best result. Companies catering to SEM services in Singapore, provide strong 360⁰ SEO services to add value to your website.



Irrespective of what you are opting for your website, both are equally effective and impactful. Though the approach and tactics used are different, yet the goal to be obtained remains the same.