In the hospitality industry, all you have got is just a few seconds to impress the guests. The hospitality lighting plays a huge role and poses multiple challenges in the hospitality industry in the case of establishing the mood, tone, and atmosphere of the space. The hospitality lighting helps in connecting with the guests and improves the experience of the atmosphere and the hotels and restaurants to add the emotional element. Understanding lighting in the hospitality industry will help in designing the process and improve the experience of the guest. In this post let us see how hospitality lighting can affect the hospitality industry.
How Does Lighting Affect the Mood in the Hospitality Industry?
Hospitality lighting in addition to providing illumination to the hotel has the ability to influence the individual’s experience in the given environment. According to research, it is found that the color of the light influences how the brain processes emotional stimuli. What does this mean? For most people who are living in the modern world, most of the day is spent living in windowless rooms thus depriving them of exposure to artificial lights. Though artificial lighting has gone to a great extent by giving light to us anytime it has caused some confusion in our body.
The Day vs. Night
The research showed that exposure to blue light in the day stimulated the areas of the brain that controls memory and processing and emotional regulation. This doesn’t remain the same as evening steps in. At night various colors of light showed a different effect. The various colors that were used in the study were blue, red, and white along with complete darkness. The effects of each color are as follows
- Blue Light: during the night, the blue light affected the mood of a person and resulted in the worst mood-related problems.
- White Light: the effects produced by white light were somewhat similar to that of blue light.
- Red Light: the red light showed significant improvement compared to the other lights.
- Complete Darkness: people in darkness during the night, had a well-balanced emotional quotient and experienced comfortable sleep.
Therefore, the hotels should use blue lights in the day and something in red or orange at night for an improved experience for the customers in the atmosphere.
How to Improve the Experience?
In the hospitality industry, the focus of lighting and the setting should always be based on the experience of the guest. In the case of restaurants, they stimulate multiple senses such as seeing the food, delicious smells, and subtle background music. Another key element that plays a huge role in the restaurant is the lighting. Lighting is the factor that ties everything together. In the evening, the lighting in the restaurant should be warm and welcoming and when the customer comes for afternoon lunch, in the middle of the day, the lighting should be bright and energized.
Like that of a restaurant, the atmosphere of a hotel room poses similar challenges. The main concept of a hotel room should be “home away from home”. The hotels need multiple lighting sources within a room such as overhead lights, lamps, vanity lighting, and natural lighting. This gives the users maximum exposure to lighting. In the hotels, another great way to improve the experience of the customer is to include lighting controls. It should have full exposure to controlling the brightness of the lights. To improve the intricate details of lighting in the hospitality industry you have to thoroughly know about the effect of light.
If you want to transform your hospitality business from dull to dashing, you have to reconsider the lighting first. You can contact the best Hospitality Lighting Consultants and start your journey towards success.