Ever since the wave of rapid innovation took the smartphone industry by storm, mobile phones have become one of the most popular devices among people to stay connected with the digital world.
People use smartphones to shop online, connect with friends on social networking platforms, gaming and the list goes on. Much of this is accomplished through user-friendly mobile applications.
There is a mobile application for almost everything. You have apps for social networking, gaming, e-commerce, dating, etc. The rise in the popularity of mobile applications prompted businesses to mark their presence in the market with a user-friendly mobile application.
Mobile apps help businesses reach a wider segment of the audience, improve their brand representation, and enhance their revenues. However, having a great mobile application is not enough. You need to effectively promote your mobile application for improved visibility on platforms such as Apple App Store and Google Play Store via app store optimization (ASO).
App store optimization helps you to improve your app’s visibility and click-through rate (CTR). There are different things you need to do to keep your app in the top rankings.
Keyword Research
Keyword research is one of the most important factors for effective ASO. You need to research the keywords that are trending and related to your app. It is helpful to check your competitor’s keywords as well.
The right keywords will boost your mobile app ranking. It is imperative to use the keywords in the app title and description. However, you should not use more than 25 characters in the title so that the user can read the entire title on their mobile screen. About the description, you should only use 250 characters with the right keywords. A well-planned keyword strategy will help users find your app in the top rankings.
App Screenshots
You can also upload your mobile app’s screenshots to entice the users. Most of the users will look at the uploaded screenshots to have an idea about the application before downloading it. App screenshots help users understand the features offered in the application. It also gives them an idea about the interface. For instance, a user would look at the screenshots available to have an idea about the gameplay interface before downloading the application. Businesses must have a user-friendly interface as it helps to retain users as well.
Website
Having a website for your application is a great way to promote your app. You can create a landing page or a website for your application to improve your CTR. A user-friendly and mobile-responsive interface with a good design is all you need. However, you would need to work on your website’s search engine optimization (SEO) score to make sure it ranks in the top results.
App Video
Video marketing is one of the most effective ways to promote a product or service. You can upload an app video to engage the users. Create a video that explains the features of the application or gives an overview of the app. Videos tend to engage the audience more than the description and would improve the CTR. Therefore, a good preview video will increase downloads of your app.
ASO helps to increase the visibility of your application and the number of organic downloads of your application. A well versed ASO strategy will improve your app ranking and help you engage a larger segment of the audience.
