A good corporate video can be the cornerstone of an effective content marketing strategy. However, you need to keep in mind that business videos are way more than simply brochures and must be distinct from your past offerings. If you wish to leverage business video production to take your content marketing to the next level, there are several things to know. We shall list a few in this article below:
Elevating your business video production:
1. Never forget Search Engine Optimization (SEO):
You must ensure that your business video is easily visible to people who are looking for related products and services. The right optimization and tagging can set your business video production apart. Just keep the following in mind:
- Engage with your audience through comments
- Include relevant tags
- Add catchy subtitles to your video
- Make the video interactive with a clickable table of content outlining the topics that are included in your business video
- Last but not the least, create an attractive title that hooks the audience and contains a keyword, all the while explaining what your video is truly about
2. Analysis, testing, and understanding:
Contrary to the popular belief, your job starts once the business video production process is complete. It is critical to keep following up with your video to see how it is performing. Here, using an advanced web player is critical. Several players offer advanced analytics that you can easily follow.
This helps you understand the working well. You get a comprehensive lowdown on your viewer behavior. For example, you can get an idea about:
- Which users clicked your CTAs?
- Which of your contacts watched what percentage of the video?
- What were the total viewing hours?
A detailed analysis of this information can help you make informed choices by giving you the preference profile of your target audience. With this, your future videos can generate even more engagement.
3. A CTA is an absolute must:
Remember that your business video is a vital part of the larger marketing campaign. As such, the primary target while going for business video production will be to generate top-of-the-funnel leads. Your video must have the required Call to Action (CTA) that guides the viewers toward the next step. Whether you want them to watch the next series of videos, buy your product directly, gain more information about products and services, contact you or someone else for more information, add a subscription to your services or content, or even just download a brochure or other marketing collateral, having a clear and distinctive CTA is a must.
4. Engaging, short, and impactful:
Remember that attention spans are dwindling every single day. That is why your entire business video production process should be geared towards creating a high-quality video that can set itself apart. The internet is chock-block with videos and engaging content. You and your team need to rack your brain to figure out what can differentiate your business video from others.
In most cases, start with building impact. The sooner you can hook your audience, the better your viewing times will be. Also, consider using attractive graphics and fast transitions to further elevate your video.