Labels are one of the first things that customers’ checkout when purchasing cosmetic products. Labels speak volumes about a brand and the quality of the product offered. Aesthetics plays a major role in the labeling of cosmetic products. Here are 5 labeling tips to follow when placing your orders for cosmetic labeling.
- Follow the domestic guidelines and rules laid out:
Labeling on cosmetic products should meet the rules and guidelines fixed by the authorities. Misbranded labels can invite action in cases where it is misleading to the public and does not have the necessary product information required. As per the legal requirements, the cosmetic product labels should contain the following:
Product identity:
Nature and purpose for which the product is created. The identity statement should be one that is easily understood by the customer. Apart from this, it should also contain the net quantity, measurements and numerical count.
Informational panel:
This section should have the name and location of the business or industry at which the cosmetic product is created and manufactured. It will have both the manufacturer and distributor statements.
Ingredients used:
The manufacturer will also have to list the exact ingredients used and their quantities.
Warning statements:
The statements should contain precautionary measures to be followed by customers or caution against any hazardous method of usage.
Expiry dates
If the product is one that comes with an expiry date, then it should be printed on the label for safe usage by customers.
- Highlight user-friendly indicators:
Cosmetic products should be those that are user friendly. You will have to include other indicator or claims that include whether the contents are:
- Vegan
- Organic
- Pure and cruelty-free
- Clinically and dermatologically tested
- Hypoallergenic
- Alcohol-free
- Label shapes and sizes
Generally, labels do not come in one-size-fits-all standard sizes. When cosmetic formulas and products come in different sized containers like pumps, jars, sprays, tubes, droppers, compacts, or airless bottles, then the labels that you use will obviously be of different shapes and sizes. This can affect the design and information that you plan on printing on the bottles. Choose between various colour schemes, fonts, and designs based on the size, shape, and container of the cosmetic product.
- Give some thought to printing techniques and materials
With the boom in digital technology, you get to choose from a whole lot of creative printed designs for your cosmetic labeling. Make use of the latest printing techniques and materials offered in the market and use them to the fullest potential. Engage value-added services that boost the appearance of the products and add style and functionality to them. Some unique ideas could include:
- Double-sided cosmetic labeling
- Hot foil stamping
- Embossed labels
- Waterproof labels
- Hang Tags
- Strong adhesives for your cosmetic product labeling
Giving your products attractive looking labels are not enough. Choosing the best adhesive for them is equally important. When choosing the adhesive to be used during cosmetic labeling, pay attention to the material of the product container, and how the end product will be used by the customers. In cases where the cosmetic products are face washes, hair sprays, lotions, moisturizers, perfumes, shampoos, body scrubs, bubble baths, and makeup formulas, there are chances that they will be exposed to water by the user during application. These cosmetic products are generally left exposed to water and high humidity environments such as the bathroom.
When the proper adhesive is not used in cosmetic labeling then there is a possibility of it being compromised. This makes the labels fall off or the product information harder to read.
Adhesive performance
Ensure that the cosmetic labeling is capable of withstanding the exposure to harsh substances and environments. The adhesive used should be capable of a strong performance at all times.
Type of adhesive used
Choose all temperature adhesives for cosmetic labeling. Check for high solvent resistance in the adhesive. Test the stickiness with water and other solvents. Apart from this, it is also advisable to use one that has high shear resistance and can withstand constant stress as well when it comes to custom cosmetic products.
