Never has publishing been as easy as it is today with the entire publishing process now accessible with a few clicks. As expected, it has boosted the quantity of original work churned out by creators and publishers. The need to service a large quantum of content has led to the evolution of specialized online publishing tools catering to both the individual as well as the mass publishers.
Most writers don’t have the knowledge, inclination and time to learn computer coding and yet using these tools are able to design visually appealing and memorable products.
The ease of publishing with these platforms means that the competition isn’t limited only to the quality of content but also extends to the quality of publishing. Therefore, choosing the right tool can give an edge on competitors.
Most digital publishing tools help with design and marketing, for online magazines, blogs, and books. However, there are some which offer much more than conventional features. To help navigate the seemingly confusing maze of features and versions, here’s a list of 5 must-try tools that help in the entire publishing chain starting from creation to distribution.
1. THE HEMINGWAY APP
Seemingly named after the literary legend Ernest, Hemingway. The Hemingway app has the ability to scan through written content with the microscopic eye of a seasoned writer and editor and offer suggestions.
it offers to tweak and elevate prose to new levels of profundity. It offers the user to either direct type into the app or write the first draft on a different application and then paste it in the interface.
The app provides color-coded inputs to the users. For example, blue alerts point out to places where adverbs could be replaced with forceful verbs, red identifies complicated sentences, yellow shows the user lengthy and wordy sentences which could take away the impact, green highlights passive voice usage and so on.
This in-depth analysis is topped by a readability score provided by the app. Provided in grades, online publishing content is generally preferred to be 7th-grade reading level or higher.
The content editing app which has probably seen the fastest growth is Grammarly. One of the reasons for its phenomenal growth is its ubiquitous availability to users. Creators may choose to download a browser plugin for Safari or Google Chrome. Or they may choose to download the desktop app which allows direct upload of content in the program.
The Grammarly magic lies in pointing out grammar errors such as common misspellings, the use of passive voice, repetitive words, and confused prepositions.
The web browser plugin works like an always-on guide which gently points out errors and suggests correct answers to issues pointed out. It works across web pages and contents. You will find it guiding you while writing emails, blogs, and even comments.
Similar to some other content editors, Grammarly too allows users to either directly type into the app or paste content to review it.
What content editing apps and software are doing for written content, Canva is doing for graphic design. Providing a simple clean user interface this simple design tool allows users to create and design images for social media (Facebook, Twitter, and Instagram), blog posts, presentations, and even Kindle eBooks.
Canva is free and extremely simple to use. For casual users, it offers a host of ready templates to choose from. Simply populate the template and you have a wonderful creative that is sure to attract eyeballs on social media. Pro users can choose to start with a blank screen and express their creativity with every possible image creation and manipulation tool on offer.
The arsenal of digital publishing tools doesn’t only cater to social media driven content which is snappy but also holds in store an extremely helpful tool for creators who work with long-form posts, around 20,000 words. Atavist is designed to help creators hold the readers’ attention throughout the long post.
Atavist is probably one of the few apps in the market that has some features specially catering to students. These features allow them to not only ensure that their projects and presentations are engaging but also suggest stunning visuals besides helping them in publishing their work.
Kitaboo is probably the most wholesome digital publishing experience out there. It helps publishers author, enhance and enrich the content in tune with the content in line with the reading and learning styles of readers. Which in itself ensures greater readership and comprehension.
Also, the SAAS based digital publishing and authoring platform has the ability to enrich existing content by letting publishers embed multimedia and interactivity features such as video, audio, images, assignment widgets, read aloud and much more. Having created engaging content, the app ensures that it is securely delivered seamlessly across devices.
Lastly, publishers can work with a lot more usable intelligence due to the in-depth analytics which is part of the suite. Kitaboo offers publishers granular insights into how content is being consumed such as the number of licensed eBooks distributed, which content type is popular – audio, video or an image, the average time spent on the eBook and much more.
CHOOSING THE RIGHT ONLINE PUBLISHING TOOL
These 5 tools are by no means a definitive list of tools available today. However, when used efficiently they are more than enough to give a casual content creator as well as a large-scale publisher a definitive edge over the competition.